There are so many styles and varieties of eyewear products, so for many small retailers, it is naturally impossible to choose any brand. Therefore, when choosing the source of goods, three things will be valued, one is price, the other is style, and the third lies in Supplier mobility flexibility. Where does the optical shop buy from? Don’t be fooled!
Value for money is the primary goal of purchasing behavior. Although expensive glasses brands have their survival significance, for ordinary small retailers, since the target customers are most of the middle and low-level consumers, they must be Would not be willing to spend high prices to consume. Therefore, small retailers need to consider lower-priced products as much as possible when picking up goods.
Price is important, but style is a prerequisite, because no one spends money on something they don’t like. Glasses have many styles and colors, and the colorful and exaggerated shapes reflect the colorful world of glasses. The most important thing for small retailers to select suppliers’ products should be the style of glasses. Industry veterans have expressed this view: in the state of the difficulty and long-term objective existence of brand establishment in the domestic glasses industry, making styles It’s more practical than making a brand. According to the survey of relevant departments, the brand recognition of glasses products is generally low, and the style is the most intuitive form of wearing on the face of consumers. When consumers enter the optical store to choose products, most of them are concerned about the style of glasses. Style is the primary consideration for small retailers to choose products to supply.
An optical shop owner told reporters, don’t look at the location of my store, the size of the store is average, and the goods in the counter are not much. To tell you the truth, I don’t have a warehouse at all, but my sales performance is not bad. When the reporter asked When it comes to his business secrets, he said that after years of business cooperation, he has established good cooperative relations with suppliers from all over the world. If there are any new styles, the dealer will send them immediately. Some customers mention what new styles are available. Appears, usually within 24 hours, the style will appear in his counter, and the product will be unconditionally returned for a new style if it is not sold. Therefore, when small retailers consider upstream suppliers, choosing a flexible and flexible upstream supplier as their partner will undoubtedly provide a strong guarantee for the survival and development of small retailers.
Post time: Jun-06-2022